The Challenge
Brooklyn Bites operates four popular restaurants across Brooklyn — in Williamsburg, Park Slope, DUMBO, and Brooklyn Heights. Despite strong foot traffic and loyal regulars, their online presence was fragmented. Only the Williamsburg location appeared in Google Maps searches, and it had a 2.3-star rating from a handful of unmanaged reviews.
Their website had a single “Locations” page listing all four addresses. No individual location pages, no menus optimized for search, and no structured data. NAP (Name, Address, Phone) information was inconsistent across 30+ directories — different phone numbers, outdated addresses, and misspelled names.
Our APEX Strategy
Audit
We audited all four Google Business Profiles and found that three were either unclaimed or had incomplete information. Citation analysis revealed 47 inconsistencies across major directories. The website contributed nothing to local rankings — no location schema, no dedicated pages, and no locally-relevant content.
Plan
Local SEO for multi-location restaurants requires precision. We built a plan around three pillars: (1) GBP optimization and management for all four locations, (2) citation cleanup and building across 80+ local directories, and (3) website enhancements with location-specific landing pages.
Execute
Each GBP was fully optimized with professional photos, complete menus, updated hours, correct categories, and weekly posts featuring specials and events. We implemented a review generation workflow — tablet-based prompts at checkout and follow-up texts — that consistently generated 15-20 new reviews per location per month.
Citation cleanup was methodical. We corrected every inconsistency across Yelp, TripAdvisor, OpenTable, Foursquare, and 76 other directories. Four dedicated location pages were built with unique content about each neighborhood, embedded maps, and LocalBusiness schema markup.
eXcel
As reviews accumulated and ratings climbed, we shifted focus to content that captured “best restaurants in [neighborhood]” searches. Blog posts featuring each location’s signature dishes, chef stories, and neighborhood guides earned local backlinks from Brooklyn food bloggers and community sites.
Results
Within 6 months, all four locations appeared in the Google Map Pack for their respective neighborhood searches. Monthly reservations from Google jumped from 85 to 289 — a 240% increase. The average Google rating across all locations improved from 2.3 to 4.6 stars, fundamentally changing how potential diners perceived the brand online.