The Challenge
Queens Dental Associates is a family dental practice serving the Flushing and Bayside communities for over 20 years. Despite their reputation and experienced team, new patient inquiries from online channels had dropped 30% in the past year. Three newer practices in the area had invested in modern websites and aggressive SEO, pushing Queens Dental out of the top local results.
Their website hadn’t been updated in four years. It wasn’t mobile-responsive, loaded in over 6 seconds, and offered no educational content. Potential patients searching for dental services in Queens were finding competitors first.
Our APEX Strategy
Audit
The audit revealed a site built on outdated HTML with no CMS, no SSL certificate, and no schema markup. Page speed was 6.2 seconds on mobile. Their Google Business Profile had 12 reviews (3.8 stars average) compared to competitors averaging 80+ reviews with 4.5+ ratings. Zero backlinks from health directories or local community sites.
Plan
Healthcare SEO requires special attention to E-E-A-T signals. Our strategy centered on: (1) rebuilding the website with modern, mobile-first design and proper medical schema, (2) creating an educational content library addressing common dental questions, and (3) an aggressive local SEO and review generation campaign.
Execute
The new website launched with dedicated pages for each service (general dentistry, cosmetic dentistry, orthodontics, pediatric dentistry, emergency dental care), each with unique content written with input from the dental team. We implemented MedicalOrganization and Dentist schema markup with proper credentials.
The blog launched with articles answering high-search-volume questions: “Does dental insurance cover Invisalign?”, “How much do dental implants cost in Queens?”, “Emergency dentist near me in Queens.” Each article included clear calls to action for appointment booking.
GBP optimization included professional office and procedure photos, service descriptions, appointment booking integration, and a review generation system using post-visit email sequences.
eXcel
As the practice climbed in local rankings, we expanded content to cover adjacent topics and nearby neighborhoods (Flushing, Bayside, Jamaica, Fresh Meadows). We tracked which services generated the most valuable patients — dental implants and cosmetic procedures — and doubled content production around those keywords.
Results
New patient inquiries jumped from 22 to 75 per month within 7 months — a 240% increase. Online appointment bookings grew from 8 to 47 per month. Queens Dental Associates now holds the #1 position in the Google Map Pack for “dentist Queens NY” and ranks on page 1 for 28 dental service keywords. The practice has hired two additional hygienists to handle the increased patient volume.